Wednesday Oct 24 2012 comments The Fresh Market Opens in Roseville By: Philip Wood, of the Auburn Journal -A +A Pam Rosencrans cuts into Parmigiano Reggiano cheese during the Fresh Market’s grand opening Wednesday morning. Instead of a traditional ribbon cutting, the store chain cuts cheese when they open a new location. Produce Manager Tom Stranel, who came in from a store in Little Rock, Ark. to help open the Roseville location of the Fresh Market, cuts honeycrisp apples for customers to sample during the store’s grand opening Wednesday morning. Budda Hands, a lemon zest fruit, caught the attention of many people passing by them at The Fresh Market Wednesday morning during their grand opening. The Fresh Market offers a large variety of wines to choose from. Alicia Salazar, of Citrus Heights, examines Buddah’s Hand, a lemon zest used by chefs, during the opening of the Fresh Market Wednesday morning. More than 100 people turned out The Fresh Market's grand opening Wednesday morning in Roseville. The Fresh Market opened in the Rocky Ridge Town Center Wednesday morning in the location Borders Books & Music used to occupy. Photography from the Fresh Market opening Oct. 24, 2012.