Philip Wood • The Press Tribune
Pam Rosencrans cuts into Parmigiano Reggiano cheese during the Fresh Market’s grand opening Wednesday morning. Instead of a traditional ribbon cutting, the store chain cuts cheese when they open a new location.

Philip Wood • The Press Tribune
Produce Manager Tom Stranel, who came in from a store in Little Rock, Ark. to help open the Roseville location of the Fresh Market, cuts honeycrisp apples for customers to sample during the store’s grand opening Wednesday morning.

Philip Wood • The Press Tribune
Budda Hands, a lemon zest fruit, caught the attention of many people passing by them at The Fresh Market Wednesday morning during their grand opening.

Philip Wood • The Press Tribune
The Fresh Market offers a large variety of wines to choose from.

Philip Wood • The Press Tribune
Alicia Salazar, of Citrus Heights, examines Buddah’s Hand, a lemon zest used by chefs, during the opening of the Fresh Market Wednesday morning.

Philip Wood • The Press Tribune
More than 100 people turned out The Fresh Market's grand opening Wednesday morning in Roseville.

Philip Wood • The Press Tribune
The Fresh Market opened in the Rocky Ridge Town Center Wednesday morning in the location Borders Books & Music used to occupy.