Tuesday Sep 18 2012
Sanders finds his stride with Jack’s Urban Eats
By: Scott Thomas Anderson, The Press Tribune
New location in The Fountains now opened
Trevor Sanders, owner of a new Jack’s Urban Eats that opened Monday, is a hometown boy who’s watched Roseville grow from a suburban landscape to a fast-paced shopping mecca — and through it all, there’s never been a place he would rather do business. The new Jack’s Urban Eats is the second Sanders has opened in the city. Its location is situated in the middle of The Fountains and was the product of nearly four months of preparation. For Sanders, multiple businesses in Roseville is nothing new. He grew up on the edge of Granite Bay and Roseville and attended Oakmont High School as a teenager. His family became a well-known fixture in community life when his sister, Summer Sanders, won two gold medals for swimming at the 1992 Olympic Games in Barcelona. Trevor Sanders eventually made his own mark in the area by opening a number of Jamba Juice franchises. Five years ago, he sold those businesses in order to move on to other projects. Sanders found the ideal business to go into last year when he opened his first Jack’s Urban Eats, located on Sierra College Boulevard. “I like the concept of Jack’s because it’s a place you can get a quick meal that’s a healthy alternative,” Sanders said. “We go for high quality food at a reasonable price.” But as Sanders’ dive into Jack’s Urban Eats began to take off, he realized the small city of his youth — where he used to always run into friends, teachers and neighbors at a specific shopping center — had given way to a landscape with multiple market hubs. He began eyeing places to bring a second location to The Fountains. “Roseville has almost become a big city,” Sanders said, “to the point where we really have two different trade areas. The city’s become a regional draw for people from Sacramento to Reno, and within that, I think The Fountains is a new downtown environment — a place where people can go between 9 a.m. or 9 p.m. and experience a really great feel.” Bill Wagner, the manager for the new Jack’s Urban Eats, agrees. “This location is right in the heart of Roseville,” he said. “There’s great clientele and it’s an awesome area to be in.” Yvonne Woolsey of Elk Grove was enjoying a shopping day with her sister, Carla, at The Fountains and was among the very first customers when the new restaurant opened. “I’ve never eaten at any of the Jack’s before,” she said. “But my sister is always talking about how great their salad and fries are, so I’m looking forward to it because I’ve heard such good things.” Despite the hustle and bustle of opening a new business, Sanders has made it a priority to remain connected to the Olympic world his sister once conquered. He and his father spent 10 fun-filled days this year at the Summer Olympics in London. It was their ninth trip to the Olympics. The two have made a pact to keep going every two years until they “can’t go anymore.” Now back in Roseville, Sanders is excited to be opening yet another enterprise in the city he has always called home. “The community has been so supportive of me and my family,” he said. “I pretty much have an attitude that, if you’re going to try to do something good, you should do it in Roseville.” Scott Thomas Anderson can be reached at email@example.com. Follow him on Twitter at ScottA_RsvPT.