Women get individualized fitness at Kaia F.I.T.

Exercise programs developed by women for women
By: Sena Christian, Staff Reporter
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Kaia F.I.T.

What: Individualized fitness for women in group setting

Location: 1322 Blue Oaks Blvd. Suite 400 in Roseville

Info: Call (800) 473-4216 or visit

The women begin their morning workout class at Kaia F.I.T. in Roseville with an introduction and an adjective about themselves: Most say they’re tired.

Two women in the group of 10 worked an all-nighter and came straight from their job sites to exercise at Kaia F.I.T. in Roseville. But their tiredness doesn’t last long — not with a coach like Denise Rhyne, who keeps them jogging at all times and motivated with her contagious energy.

“Everyone’s moving today,” Rhyne tells the group. “If you stop moving, you get 20 burpees.”

A burpee is a squat followed by the feet extended back in one quick motion, then a return to a squat and to a standing position. As the women work with exercise bands and next do a 200-yard partner run — carrying their partners on their backs through the parking lot outside — Rhyne approaches each one making sure the workout level suits the individual.

As a company, Kaia F.I.T. prides itself on offering individualized fitness in a group setting. Coaches don’t stand at the front of the room yelling out orders. Instead, they move throughout the group to customize and modify workouts as needed. This allows their classes to cater to women of all ages, sizes and fitness levels.

Kaia F.I.T. focuses on functional training and the exercises constantly change. One day, clients might do pull-ups, box jumps and partner carries, and the next day they might utilize tires and fire hoses or do yoga. 

Founded in 2006, Kaia F.I.T. operates with the philosophy of “building strong bodies and powerful minds.” The fitness programs were designed by and for women.

Although women are leaders and decision-makers in their households and communities, they don’t always have time to care for their emotional, physical and nutritional health, Rhyne says.

“It’s for women to get on their calendar an hour of me time,” she says.

Rhyne, who grew up in an active household, joined Kaia’s corporate office in Sacramento in 2011 and opened the 2,800-square-foot Roseville facility in June.

“Our focus is on being strong and (moving) away from focusing on the numbers, which so many of us were programmed to live by,” Rhyne says.

Client Kim McLaughlin started going to Kaia in June. She works out in the morning before heading to her Roseville office, where she counsels women and men struggling with compulsive eating.

“They design a workout that changes daily and focuses on different muscles,” McLaughlin says. “I am challenged to try exercises I would have never tried on my own at the gym. I feel so successful to accomplish an exercise I never thought I could do.”

Kaia F.I.T. is a place without judgment, Rhyne says.

“I appreciate so much the unconditional acceptance and kindness that women have toward each other,” she says. “It’s amazing to see when new women come in, no one has to be asked to welcome them. It’s a very trusting environment.”

The coach has a letter posted on the file cabinet in her office thanking her for what she does. Rhyne says she and her fellow coaches often get this type of positive feedback.

“It’s wonderful to be a witness to people and lives being transformed and achieving what they thought was beyond possible,” Rhyne says.