SureWest Communications announced the launch of the SureWest Sports Show last week. The cable television offering is a weekly 30-minute youth and high school sports program that can be viewed on i2TV channel 702 on SureWest digital TV and online at www.surewestsports.com. Available on the recently launched i2TV network, which is the first channel to provide viewers the opportunity to upload their own video content online and watch it on their TVs, the SureWest Sports Show is managed by SureWest and hosted by Mike Finnerty, the editor-in-chief and president of Front Page Sports. Mike has served as a youth sports coach and volunteer for over eight years and oversees the sports pages for such newspapers as The Mercury (Placer County), Carmichael Times and the American River Messenger. A new program airs every Wednesday at 7 p.m. and is replayed multiple times each day throughout the week. In addition to i2TV and www.surewestsports.com, the program will soon be made available for viewing on SureWest’s online customer homepage My SureWest (www.surewest.net) and in the SureWest digital TV On Demand library. The 30-minute show consists of scores and highlights from high school and youth games around the region for sports such as football, basketball, baseball, softball, wrestling, soccer, golf, tennis, track & field, swimming, diving and volleyball. During each program, players, coaches and sportswriters are interviewed and the SureWest Female and Male Players of the Week are announced. Among the writers who have appeared on the early programs are two Gold Country News Service sports editors – Todd Mordhorst of the Auburn Journal and Kurt Johnson of The Press-Tribune. The show also looks ahead at next week’s key match ups and will provide sports instruction and health tips from experts around the region. The “SureWest Sports Show’s” first season will capture the majority of the winter sports season and playoffs as well as the entire spring sports season and playoffs as well as summer action from Little League all-stars and other youth sports.