Stand Out Talent plans upgrades to Tower Theater

Hosts fundraiser Saturday, Sept. 24 for new equipment
By: Sena Christian, The Press Tribune
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Since forming Stand Out Talent last November, founder Jennifer Bortz has accomplished a lot on her to-do list.

She wanted to lease historic Tower Theater in downtown Roseville. Check. She sought to provide a venue for concerts, workshops and theater productions. Check. She would develop the talents of young performers. Check.

And she’s not done yet.

The nonprofit organization needs $10,000 to achieve more goals. The money will go toward purchasing equipment to advance their media outreach.

Roseville Chamber of Commerce will officially welcome Stand Out Talent to the city with a ribbon cutting ceremony, followed by a VIP reception and the “Believe” gala and fundraiser on Saturday, Sept. 24.

Chamber CEO Wendy Gerig said from her first meeting with Jennifer Bortz and her husband Jason, she was impressed with their enthusiasm and ambition.

“Not too many communities can boast that they have two live theaters and I am eagerly awaiting for our artists, entertainment venues and restaurants to put Roseville on the entertainment map for the region,” Gerig said.

Stand Out Talent plans to add film premieres, classic movie nights and concerts to its calendar in the near future. The organization is also partnering with local restaurants for dinner and a movie discounts, and working with high school audio/visual classes for film contests.

“As Roseville residents they ‘feel’ what our downtown needs and will work with others to develop an entertainment hub for the area,” Gerig said.

The “Believe” gala and fundraiser will feature special guest performances by Broadway, television and film star Danny Gurwin and a return appearance by “Glee’s” Brad Ellis, who collaborated with Stand Out Talent performers in June for a workshop and concert performed for more than 200 guests.

Ellis is on the musical direction team for “Glee” and plays the quiet pianist character on the show. Gurwin played Laurie in “Little Women” on Broadway and has appeared on “Desperate Housewives” and “Law and Order.” Auburn-based singer-songwriter Evan Zee will also perform.

Mikuni Sushi will provide the appetizers for the VIP reception whose guests will also enjoy complimentary wine, and have the opportunity to meet Gurwin and Ellis.

Jennifer Bortz hopes the fundraiser will generate enough money for several technological upgrades in Tower Theater.

Currently, the building doesn’t have a media server installed that allows for multiple format presentations to be screened nor cameras enabling the streaming of events to and from the web. The media switcher cannot go from standard to high definition for movie premieres. The projector is outdated.

“Once in place, these (upgrades) will benefit the facility exponentially, so we can provide a venue capable of state-of-the-art media presentations and screenings, and stream our activities to the outside world, establishing us further as a local entertainment hub for the community in every aspect of performing and media arts,” Bortz said.

Any additional money raised during the fundraiser will aid in making training and productions more financially accessible to the community, which is a key goal for the organization.

Sena Christian can be reached at Follow her on Twitter at SenaC_RsvPT.


Stand Out Talent presents “Believe” gala and fundraiser
VIP reception at 5:30 p.m. and performance at 7 p.m. Saturday, Sept. 24
Where: Tower Theater, 421 Vernon St. in Roseville
Cost: VIP tickets cost $25 and include reception with special guest performers. General admission for performance only is $12 or $5 for students.
Info: Purchase tickets online at or call (916) 837-7469. For more information, visit