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Social media determines local film screenings

Stand Out Talent uses Facebook, Twitter to decide which retro films to show
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Retro with a modern twist: That's the philosophy behind Stand Out Talent's new film series.

The nonprofit organization began weekly Wednesday night screenings of classic movies at Tower Theater in Roseville with "The Princess Bride" on July 11. "The Bridge on the River Kwai" will be shown Wednesday, followed by "The Goonies" on July 25.

But it's not Stand Out Talent selecting these films. Instead, it's up to the audience to vote via Facebook and Twitter.

Those who "like" Stand Out Talent or Tower Theater on Facebook, or "follow" the organization on Twitter are eligible to vote for the films they'd like to see within the genres determined each month by the venue. The audience can soon vote for next month's selections under the categories horror/science fiction, foreign film and drama.

"It's about involvement," Stand Out Talent Media Director Jason Bortz said in a press release. "You can stage amazing events, with brilliant talent and high production values, but without a concerted effort to involve the community, you're providing a service for a very small demographic."

Films are licensed and Stand Out Talent pays a flat rental fee for the right to present particular titles.

"When we screened 'It's a Wonderful Life' in December, we got a good idea of what to expect," Bortz said. "We're not making bank on these screenings, but it's enough to keep doing it, and audiences are voting for films that haven't aired on TV for years."

He and wife Jennifer Bortz recently celebrated the one-year anniversary of occupying the historic city-owned Tower Theater in downtown. The city of Roseville has renewed their lease for another two years.

~ Sena Christian

Stand Out Talent film screening series

What: Films series with movies determined by public votes via Facebook and Twitter

When: 6 p.m. and 9 p.m. Wednesdays. "The Bridge on the River Kwai" is July 18, and "The Goonies" is July 25.

Where: Stand Out Talent, 417 Vernon St. in Roseville

Cost: $6

Info: Call (916) 837-7469 or visit www.standouttalent.org. To vote on films, "like" Stand Out Talent on Facebook and "follow" on Twitter.