Roseville hires consultant to craft cultural arts, entertainment vision

City Council approves Cultural Planning Group to develop strategic plan
By: Sena Christian, Staff Reporter
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The Roseville City Council unanimously approved using a consultant to develop a cultural arts and entertainment strategic plan to be completed by mid-August.

The city selected the Cultural Planning Group for a total cost of $85,330. They are tasked with providing a plan that incorporates community input, arts program and facility plans, financial assessments, themes, initiatives and goals. The city last conducted a similar plan in 1998.

The council had previously identified cultural arts and entertainment as a citywide priority and as important in efforts to revitalize downtown and Old Town. Roseville Parks, Recreation and Libraries Department Director Dominick Casey said the city has already moved forward on arts and cultural programs for the town square, which is currently under construction.

Kathy Barsotti, with the department, said the goal is to schedule events for a variety of demographics and to attract new people to downtown. Plans include programming during the day for stay-at-home parents, fun runs and a farmers market.

The city will work with the Downtown Merchants Association on their events, and is partnering with Placer County Vintners for wine events. The city plans to bring in movies and music to the square. This year, holiday festivities will constitute a whole week and culminate with the tree lighting, according to Barsotti.