Roseville Electric brightens the holidays

Customers exchange inefficient incandescent holiday lights for energy-efficient LEDs
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About 700 Roseville residents have added some energy-efficient sparkle to their holidays. This year, Roseville Electric hosted an inaugural light emitting diode (LED) holiday light exchange to introduce this new technology to residents. Customers were encouraged to swap three energy-draining incandescent light strands for three LED strands. There are now 73,500 new energy-efficient light bulbs shining in our community thanks to the local utility provider. “Using new technology is an important component in reducing our individual customers’ electric bills,” said Roseville Electric public relations manager Vonette McCauley. LED lights use 90 percent less energy compared to incandescent lights, which means one old inefficient incandescent bulb uses about as much energy as 140 LED light bulbs. “With more than four miles of LED lights strung on Christmas trees, homes and landscaping in our community, Roseville Electric customers are off to an excellent start in saving electricity and saving money,” McCauley said. The City of Roseville-operated utility provider launched the light-exchange program in mid-November and within three weeks, the limited supply of multicolored and white lights were depleted. Sims Recycling Solutions collected and recycled the incandescent light strands at no charge. Additionally, ACE Hardware helped Roseville Electric purchase Energy Star-rated lights. The Roseville Utility Exploration Center served as the exchange hub. Roseville Electric’s exchange was modeled after several other similar programs in cities including San Diego and Truckee. The utility plans to offer the program again next year. ~ Sena Christian