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ELECTION 2012

Roseville City Council candidates explain ballot designations

Designations must abide by California Election Code
By: Sena Christian, Staff Reporter
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Ballot designation rules:

  • Must either: designate elective office held by candidate at time of filing, use word “incumbent” if candidate is running for the same office, use no more than three words designating candidate’s current profession, vocation or occupation, or use phrase “appointed incumbent.”
  • Must not mislead voters
  • Must not suggest an evaluation such as outstanding, leading, expert, virtuous or eminent
  • Must not use name of any political party
  • Must not refer to a racial, religious or ethnic group
  • Other restrictions apply. For full list of rules, see California Elections Code on Secretary of State’s website at www.sos.ca.gov.

Source: California Elections Code

In the weeks — and often months — leading up to an election, candidates for Roseville City Council typically pound the pavement, trying to meet as many voters as possible to plead their case.

But they can’t meet everyone, so they employ other outreach options, too: websites, mailers, fundraising parties, word of mouth. They also rely on ballot designations to give voters insight into who they are and what they represent.

Candidates get to choose their own ballot designations, but they must follow California elections code and be approved.

All seven council candidates in the Nov. 6 election must provide a designation with the Roseville City Clerk’s office. The paperwork is then sent to the Placer County Office of Elections, which is “the final jurisdiction” when it comes to approving ballot designations, said Roseville City Clerk Sonia Orozco.

The Press Tribune asked the candidates via email to explain their ballot designation. Here are their responses in their own words.

Scott Alvord: Small Business Owner

“As the only business owner in this race, I felt this was the clearest and best title for me because I own small businesses here in Roseville and it helps sum up a unique perspective that I will bring to the council. I have built businesses from the ground up — A Dash of Panache, Advanced Development Concepts — and I have personally experienced what it’s like to go through licensing, plan checks, permitting processes, budgeting, payroll, state and federal taxes, sales tax reporting, marketing, human resources, customer service and basically all aspects of business operation.

“Through my consulting company, I have personally coached and trained hundreds of business owners in the region. Since 90 percent of all Roseville jobs are attached to a small business, being a small business owner represents the vast majority of jobs in our city. … Being a small business owner helps me have a perspective that can directly affect jobs and the economy.”

Carol Garcia: Roseville City Councilmember

“My ballot designation states that I am currently a Roseville City Councilmember, which most accurately describes my current position and lets the voters know that I am up for re-election.”

Bonnie Gore: Local Independent Businesswoman

“I have a business management degree from Santa Clara University. I have worked in the high tech industry, worked as a consultant and am currently a manager for a local health care hospital system. In addition, I helped build a nonprofit from the ground up as its founding chair, and now the Lighthouse Counseling and Family Resource Center has an operating budget of $700,000 serving over 3,000 community members annually. I am an independent thinker and not tied to special interests.”

Tracy Mendonsa: Regulatory Compliance Analyst

“I believe my (ballot designation) reflects my affinity for detail and highlights my organizational skills, research abilities as well as problem identification and solving attributes. At the end of the day, all of these traits that I possess are crucial in guiding my decisions. As a council member, I will have to make decisions based on facts and research and that will be in the best interest of the residents and the city. My background provides me that ability to draw on my regulatory and investigative experience.”

Phil Ozenick: Retired USAF Colonel

“I could not use chairman, Friends of Roseville — too many words. I am a retired (U.S. Air Force) Colonel, which reflects traits that can be successfully used as a council member which I believe will resonate with the public.”

Pauline Roccucci: Registered Nurse/Councilwoman

“I chose my ballot designation because it’s the truth and that’s what I do. I’m currently and have worked almost 40 years at Mercy San Juan Medical Center as a registered nurse on a per diem basis, approximately half time. That is my profession, and I’m now completing my fourth year as a Roseville councilmember. According to the Placer County Registrar of Voters, the designation is supposed to be your primary occupation. Of course it’s understood I’m also a wife, mother and grandmother.”

John Schwartz: Project Manager

“It is what I did at my last employer.”