Rosebuds: Rock-a-buy baby

By: Michelle Carl, Press Tribune Editor
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Sometimes I feel like there's a great big green dollar sign on my belly.

Once one store catches wind that you're expecting a bundle of joy, they'll all be clamoring for the opportunity to fill your inbox with offers.

I get a brochure about banking my child's cord blood every week. A formula company sends me pregnancy e-newsletters, no doubt counting down the days till I have a mouth to feed.

And it didn't take too many prenatal vitamin purchases for Target to figure out I was having a baby. Now I get coupons for maternity clothes whenever I visit the store.

As this interesting New York Times article points out, retailers love knowing that you're pregnant - because it's one of the times in life when your shopping habits are likely to change and be easily swayed by marketing efforts.

Stores will be asking for your contact info, so decide now if you want to dole out your phone number and e-mail address to everyone (or maybe you should set up an e-mail account just for these offers).


There are more than a few events for families this weekend, prompting me to wonder if there's some kind of national children's holiday.

The kiddos can sign up for firefighter training at Community Safety Day from 8 a.m. to 6 p.m. Saturday at the Westfield Galleria at Roseville. There will also be police and fire truck displays (for all those little boys and girls who love trucks!)

The 2012 Norcal KidsFest, sponsored by Kaiser Permanente, features vendors, activities and programs designed for pre-schoolers from 12-4 p.m. Sunday at Whitney Ranch Park, 960 Wildcat Blvd. in Rocklin. Check out free live entertainment by Piano Man and the Mad Science crew (schedule online at

Your child can add a few volumes to his or her bookshelf at the Friends of the Roseville Public Library's used book and media sale from 10 a.m. to 5 p.m. Friday and 10 a.m. to 4 p.m. Saturday at the Downtown Library, 225 Taylor St. in Roseville. Children are invited to shop by themselves in the Kids Corner the first half hour of each sale. Books for children are just 25 cents.

And lastly, Operation Kidsafe will provide digital fingerprinting from 10 a.m. to 4 p.m. Saturday at Future Ford Lincoln of Roseville and 11 a.m. to 5 p.m. Sunday at Future Nissan of Roseville, inside the Roseville Automall. Parents will receive a hard copy form with their child's fingerprint and information to turn over to law enforcement in case of an emergency - something every parent hopes they'll never have to do.

Michelle Carl is the editor of the Roseville Press Tribune. She is due with her first child, a boy, June 21. Rosebuds appears Thursdays online.