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Rima Boutique has unique fashions - while they last

Owner only buys a few of each piece to avoid fashion deja vu
By: Tinka Davi, Granite Bay View Correspondent
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Rima Boutique

Quarry Ponds

5520 Douglas Blvd., Suite #120

Granite Bay, CA 95746

(916) 797-7462

Open Tuesdays-Fridays 10:30 a.m.-5 p.m.

Saturdays 11 a.m.-4 p.m.

Mondays by appointment only

Closed Sundays

Owner: Razieh Bagheri

I had a beautiful dress for my high school prom: white with a burst of pink flowers across the bodice and matching pink sash at the waist. My mother and I found the frock at a popular store in an east Bay Area community.

My corsage matched perfectly and I rather liked how I looked.

When I made my entrance at a pre-dance party, I swept through the door and stopped short. Was that my reflection in a huge mirror in the entry?

The reflection moved and snarled at me. “You have MY dress!”

.Don’t you hate it when that happens?

Well, it won’t if you shop at Rima, the fabulous boutique in Granite Bay’s Quarry Ponds.

Razieh Bagheri, the owner, buys just two of the same item — maybe three if it’s a basic tee — so that her clients don’t run into themselves wearing the same thing.

She knows her clientele very well.

“Ninety percent of my clients are my close friends,” she said. “And all of them know each other and network.”

Many belong to the same country club and often attend the same special events.

That’s why Bagheri selects her merchandise — sweaters, dresses, slacks, jackets, handbags, jewelry and other accessories — very carefully. Most of her merchandise comes from Europe where there’s a small window of time for shipping. She also buys a few items that are made in the U.S.A.

When merchandise is low, she has a 50 percent off sale and then closes shop to wait for the next shipment. Rima was closed in December and January and reopens with new merchandise Feb. 1.

Shoppers have to know when she’s open.

“I don’t call, email or bother my clients,” she said. “Most of my clients are working women.”

They range in age from 35-40 years to 60-75 years.

“I buy fashion pieces such as sweaters that could be for someone who is 35 or much older.”

Rima’s prices start at $60-$70 and go up to $300 to $400.

“As I get to know clients, I go to market and I buy for them,” she said. “And when I pick clothing for them, 99.9 percent will buy.”

“I have made so many friends,” Bagheri said.

Rima is a popular shopping destination because Bagheri buys merchandise that is unique and not found elsewhere in the area.

“I buy things that they can’t find at Macy’s, Neiman Marcus or anywhere. A lot of designs are exclusive to my store,” she said.

She buys from designers in France, Germany, Spain and Canada, and at times she has traveled to as many as 11 shows in a year as well as to fashion week in New York City.

She doesn’t carry many evening dresses unless someone asks for one. She is currently looking for outfits for two of her clients who are going to a wedding.

Most of the clothing is easy-care and machine washable.

Many items can be worn to work during the day and then, by adding a necklace, to an evening event.

Bagheri has worked in retail for 40 years. She started as a buyer for stores including I. Magnin and Neiman Marcus and was an associate buyer for Nordstrom and Saks Fifth Avenue.

“I started my career with Saks in 1980,” she said.

She worked for Neiman Marcus in Texas then came to California.

She opened her own store when she became a grandmother.

“I didn’t want to travel after years of doing it, so I closed my home in Marin County and moved to Roseville.”

Her first store was at Quarry Ponds. She relocated to a shop on Sierra College Boulevard and later returned to Quarry Ponds. She’s open Tuesdays through Saturdays, closed Sundays and sees clients by appointment only on Mondays.

Bagheri offers wardrobe consulting — helping clients select the right styles, colors and accessories. And she also does closet organizing — a real help to the busy women who shop there.

She’s been interested in fashion since she was 10 or 12 years old.

“I did my mother’s hair, makeup and dress,” she said.

Bagheri is from Iran, a country she left when she was 17 to finish her education in Montreal, Canada. She majored in insurance and economics. She and her family came to the U.S. in 1982.

Bagheri has recently joined the board of Roseville Arts.

“That will be my passion this year,” she said.

Julie Fielder of Roseville, president of the board of directors for Blue Line Gallery/Roseville Arts, stopped by the shop on a recent afternoon.

She enjoys shopping at Rima and is fond of the welcoming, friendly environment and the selection of merchandise.

“You don’t see yourself coming and going,” she said.

That’s certainly something to keep in mind when you’ve got a date for a very special — and very local event.