Friday Jun 15 2012
Press Tribune changes frequency, increases reach
By: Mayra Rabe, Press Tribune Interim Editor
Newspaper increases reach to 31,500 homes
In an effort to reach more homes, readers and improve news content, the Press Tribune will move from a Wednesday and Saturday publication to Friday only. The last Saturday publication will be July 7, with the first weekly issue starting Friday, July 13. The new Friday edition will continue the tabloid format of the current Saturday newspaper but with an improved design and expanded content. The newspaper will also be rolling out a new website design that will feature daily updates. The change will increase circulation to 31,500, serving more than 55 percent of the market?s homes and newspaper outlets. ?This is more than any other print media in Roseville and Granite Bay,? said Publisher Kelly Leibold. ?We are very excited to roll out our new business model, which we believe will serve our readers and advertisers best.? With circulation increasing and an expanded Web presence, advertisers will be able to reach more customers. ?We?ll have more visibility than ever before and that?s always good for our advertisers,? said Advertising Director Suzanne Stevenson. ?This will help our advertisers reach more consumers, and they can also target neighborhoods closer to their business if they choose. Combined, the new Friday print edition and the improved website give our local businesses the opportunity to reach close to 100,000 Roseville and Granite Bay readers each and every week. It?s very exciting.? Daily newspapers throughout the country have downsized and scaled down print editions due to declining revenue. However, the Press Tribune is not changing frequency due to declining advertising or circulation, but rather the newspaper is increasing circulation and reach with a new redesign and improved Friday publication to better serve advertisers and readers alike. The newsroom staff will have more time to plan and write stories, which will result in a better product. Readers can expect to get a recap of the past week, a look at what?s happening over the weekend and what?s in store for the future. ?We are very excited to be able to offer additional resources from our news department as we transition to Fridays with even more local news, calendar, enhanced arts and entertainment, healthy living, finance, business and local sports coverage,? Leibold said. The Press Tribune will be adding a B section featuring real estate content and classified advertisements. ?It will be packed full of national and local shopping inserts, too,? Leibold added. Interactive Media Manager Ryan Schuyler said a redesign of www.RosevillePT.com and www.GraniteBayPT.com will roll out in the next few weeks. The newspaper?s websites will have daily updates along with breaking news stories. ?Our newspaper websites will be completely overhauled, giving readers a much better experience on any device, whether they are viewing from a smart phone, tablet or desktop computer,? Schuyler said. The new design will enable newsroom staff to present stories in new ways and generate content faster and more efficiently. This format will also allow for more reader-generated copy each week. Web traffic has been increasing and the Press Tribune expects the redesigned websites to bring in even more online readership. ?With our growing Press Tribune website traffic, our online news product should become a more frequented site and a more regular beacon of local information in our community,? said Marketing Director Steve Hollywood. The Press Tribune serves Roseville and Granite Bay.