Thursday Oct 14 2010
Pink & White ball celebrates breast cancer survivors, raises funds
Former Sacramento Kings player Bobby Jackson will be honored with 'Hope for a Cure' award during the event
The fifth annual Pink & White Ball is a formal affair with a purpose. The Placer Breast Cancer Endowment will host the annual event Friday, Oct. 22, at Thunder Valley Casino Resort to raise funds for an endowed breast cancer research chair at the University of California at Davis Cancer Center. The Placer Breast Cancer Endowment formed in July 2005 and has since raised more than $700,000. The event, which includes dinner, celebrates breast cancer survivors and generous donors. Each year, the “Hope for a Cure” award is presented to an individual in the region who serves as an ambassador of hope in treating and finding a cure for breast cancer. This year’s recipient is former Sacramento Kings player Bobby Jackson. The Granite Bay resident has been a tireless supporter, raising awareness and necessary funding for breast cancer research. In January 2003, Jackson’s mother, Sarah, died after a long battle with breast cancer. Her death, along with the passing of Jackson’s maternal grandmother due to breast cancer, spurred the athlete to become heavily involved in the Susan G. Komen Breast Cancer Foundation. “It’s important to me because I never knew how serious breast cancer was until it happened to my family,” Jackson said in a press release. “My grandmother had passed a year before my mom from breast cancer. Breast cancer is hereditary and it’s in our genes. That’s the scary thing about it, because I have three daughters and nieces.” He serves as a spokesman for the foundation and raises money by organizing several events, including the annual “Bobby Jackson Weekend” in his hometown of Salisbury, N.C. Each summer, Jackson hosts bowling and golf tournaments, a youth basketball camp and a celebrity All-Star game, with half of the proceeds benefiting the Susan G. Komen Foundation (the other half is donated to a Salisbury college). “It’s important to me to educate people, give them the knowledge about it and make them aware of breast cancer,” Jackson said. Previous “Hope for a Cure” award winners include Sutter Health oncologist Dr. Kristie Bobolis, UC Davis Cancer Center physician and researcher Dr. Helen Chew, cancer survivor and community volunteer Laura Tyrrell, and Dr. Ernie Bodai, the local Kaiser Permanente surgeon who helped create the breast cancer postage stamp. ~ Sena Christian ---------- What: Pink & White Ball When: 6:30 p.m. Friday, Oct. 22 Where: Pano Hall at the Thunder Valley Casino Resort, 1200 Athens Ave. in Lincoln Cost: $100. Sponsorship opportunities available. Info: To purchase a ticket or become a sponsor, e-mail Carol Garcia at email@example.com or call (916) 752-6185. For more information about the Placer Breast Cancer Endowment, visit www.wethinkpink.org.