Partners short of cancer research goal

Local business chimes in to help
By: ToLewis, The Press Tribune
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Two local businesses have teamed up to raise money for cancer research. Kelli’s Cookies has joined up with Partners Mortgage to continue the quest to raise money for a research grant in the name of Mindy Trinidad, but they only have until the end of the month to do it. Mindy Trinidad, of Roseville, was diagnosed with an acute form of leukemia just days after winning the largest women’s poker tournament in the world two years ago. A few weeks later, she was gone. Kelli Ridenour, owner of Kelli’s Cookies, read about the Partners Mortgage initiative Partner’s for the Cure in the Press Tribune. Losing her own mother to cancer when she was only 5 years old, Ridenour said she was moved to get involved and help out in whatever way she can. “I don’t have the financial ability to cut them a check for a couple thousand dollars,” Ridenour said. “They are a local business like myself and I thought maybe I could come up with a way to help them through my cookie store.” Partners Mortgage’s president and CEO Dan Trinidad created Partners for the Cure in an attempt to raise $100,000 for a research grant in his late wife’s name. So far, the program has raised close to $86,000, but the team has only days left to come up with the rest of the money. “We’re doing this through Team in Training for The Leukemia & Lymphoma Society,” said Scott Stewart, vice president of marketing for Partners Mortgage. “That is their criteria. If you raise $100,000, then you can get a grant named in honor of the person.” Trinidad and some of his employees committed to either a 100-mile bike ride around Lake Tahoe or running a marathon to raise the funds. All of the participants finished the Rock and Roll Marathon in San Diego and America’s Most Beautiful Bike Ride on June 5, amid wind, rain, hail and cold weather around the lake. But the team fell short of raising enough funds to get the research grant, Stewart said. Ridenour started the initiative, Cookies for a Cause, and is selling $25 gift certificates, with 30 percent of the proceeds going to Partners for the Cure. “Gift certificates are so versatile,” Ridenour said. “You can buy one and redeem it later and they are not going to go stale or dry out.” Toby Lewis can be reached at