It’s official: Rose Parade comes up Roseville

By: Lauren Weber The Press-Tribune
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The smell of celebration is sweet for the city of Roseville as it gears up for its 100-year anniversary with a float in the 2009 Tournament of Roses Parade in Pasadena. “It’s official,” Mayor Jim Gray said at the formal announcement of Roseville’s invitation to participate in the parade. Gray said Jan. 1, 2009 will be “a date that will always be remembered in our city’s history,” as more than 30 million viewers tune in and watch the parade of more than 40 flowery floats. Roseville’s attendance in the 120th annual parade will kick off the city’s centennial year, but not without “fundraising, float design and finding volunteers,” Gray said. “We also want to make sure it’s fun for all those involved.” The city’s $200,000 fundraising goal will go toward float construction and design with a “Pennies for the Parade” campaign encouraging people to dig into their pockets and help fund the float. Penny jars are already placed in businesses, schools, banks and city facilities within Roseville. “I encourage everyone to do what I do when I enter City Hall,” Gray said, as he emptied the change from his pockets into one of the penny jars. And if every Roseville resident donates $1.85, the fundraising goal will be met, he added. Ken Denio of Denio’s Roseville Farmers Market offered ways businesses can participate in the celebration, some of which included placing penny jars on business counters, becoming corporate sponsors, volunteering and hosting fundraising events as businesses. “Our business has grown with the city of Roseville,” he said. The Denio family business started in 1942 and Denio said he’s determined to “sell our city to the world.” During the announcement at Green Acres Nursery held Wednesday, Denio presented a $1,000 check toward funding the float. “This is a great start for us,” Gray said. And the donations are coming, even though it’s been a slow start. Gray said Susan Goto, a Roseville resident of 52 years, pledged to donate $1 for every year she’s lived here. Not only businesses, but individual residents are encouraged to lend a hand through donations and volunteering. Kelly Wickline, the volunteer coordinator for the centennial celebrations, said that volunteers are needed to help not only with float building, but with various other celebratory events. For residents who wish to help with the flower placement on the float, Wickline said they’re looking for volunteers to be in Pasadena from Dec. 26-31. “They’ll be gluing on and or using the water picks,” which are vials of water that the fresh flowers are placed in, she said. The city is also offering picks for purchase, people can write their names on the vial and own a piece of the float. Dec. 26 is when the decorating begins – attaching fresh flowers to the float and within the days following, the seeds, bark and dried plants are connected, all overseen by the float builder, Wickline said. The quest for the city’s entrance into the Rose Parade was a lengthy process that began in July 2007. A Centennial Celebration Committee was formed and months later, in January 2008, the city’s first-ever application was submitted for Roseville’s participation in the parade. The float design and builder has yet to be determined, but within the application, Roseville introduced their idea for solar panels to be incorporated into the city’s float. Gray said the 2009 Rose Parade will “celebrate a new year and in our case, 100 years of cityhood.” For residents interested in working on the float from Dec. 26-31, contact Kelly Wickline at 746-1350 or