How does the city respond to holiday traffic?
Get a free trip on Roseville Transit
What: Spend $10 (offer excludes purchases at Nordstrom, Macy’s, JC Penney or Sears) or more at the Westfield Galleria and get a free bus trip.
How to: Either ride the bus or get dropped off at the mall. Bring your purchase receipt to the mall office on the second floor and get the free ticket. Tickets must be claimed on the same day as purchase.
Where: Westfield Galleria is located at 1151 Galleria Blvd. in Roseville.
Info: For trip planning assistance, call Roseville Transit at (916) 745-7560 or visit www.roseville.ca.us/transit.
To sign up for traffic e-notification, visit www.roseville.ca.us/portal/.
If there’s one thing most people can agree on during the holidays it’s that increased traffic jams and lack of parking spots at retail centers bring out the Scrooge in all of us.
“Nobody benefits when traffic is a mess,” said Jason Shykowski, who manages the city of Roseville’s traffic operations center.
To prevent a dampened holiday spirit and ensure businesses get the shoppers they seek, the city works with Westfield Galleria to address the influx of traffic at the popular shopping center. Across the street is The Fountains — another highly frequented place to buy gifts.
The total number of cars entering the city’s busiest intersection of Galleria Boulevard and Roseville Parkway on one day in mid-November was 79,165. The number of cars for that same intersection on Black Friday last year was 91,275.
“The mall is very successful,” Shykowski said. “It draws a lot of people so there’s a lot of traffic to move.”
City staff, which includes traffic engineers, met with Galleria personnel to devise a plan to adjust arterial roadways and traffic signals to improve the flow of cars entering and exiting the mall area.
As part of the city’s Intelligent Transportation System, sensors in the ground relay to a computer when traffic flow throughout Roseville is flowing smoothly: A green line means traffic is moving. An orange or red light indicates traffic has become congested.
Additionally, the system uses a network of 172 cameras that Roseville public works staff monitors on a regular basis. Built-in alerts notify staff when something is not quite right. Traffic conditions are monitored at the city’s traffic operations center.
The city then communicates important traffic news — such as delays or road closures — to the public through its nine changeable message signs located throughout Roseville, and via its traffic alert system, which sends emails or texts to people who have signed up. The public works department also maintains a Twitter feed for updates.
“People want to know when there’s congestion,” Shykowski said. “If there’s congestion they can modify their behavior.”
One way people can modify their driving behaviors around the holidays is to carpool to their shopping destinations. Another way is to take the bus, which also helps reduce road congestion. Both Roseville Transit and Placer County Transit stop at the Galleria mall, with service every half hour.