A free seminar focusing on regional business and consumer spending research data for area businesses will be held at the Sunset Center in Rocklin on Monday.
John Marling, president and founder of Pulse Research out of Portland, Ore., will be the presenter. The free informational seminar is sponsored by the Gold Country Media group of community newspapers and it is open to any area business interested in learning more about accessing and deeply understanding current regional shopping research in hundreds of business categories.
“We are fortunate to have a small business and marketing expert like John Marling share his local market survey information with all of our area businesses,” said Steve Hollywood, marketing director for Gold Country Media. “John’s reputation as one of the best industry speakers and gatherers of information related to all types of business is known throughout the country. John’s company, Pulse Research, has done over 4,000 local, regional and national surveys. We hope that area businesses will be able to attend this very informational event.”
Marling said he is looking forward to sharing business success stories and how others can achieve positive results.
“My mission is to help local businesses realize they can quickly get more customers and revenue using current shopping research and a simple seven-step plan. Recently, a hardware store told me they increased revenue 21 percent in the last year directly from the suggestions and information presented in the seminar,” Marling said. “Over the last two years, I have personally worked with over 600 businesses across the United States. I am excited about being invited by Gold Country Media to present the business opportunities from the just completed Pulse of America consumer shopping research and share ideas on how you can increase your revenue.”
Hollywood added that the seminar will take a look at the region’s shopping trends and sales opportunities in a multitude of business types and categories most businesses are not aware of.
“This information can help businesses get a firm grasp on predicting spending in their category of products and services and allows them to look ahead with more confidence in how to claim their share,” Hollywood said.
~ Staff report
Free business seminar
What: Learn about current shopping research in the region
Who: John Marling, president and founder of Pulse Research, is the featured speaker
When: Registration 8:30 a.m., seminar 9 to 10 a.m. Complimentary continental breakfast provided.
Where: Sunset Center, 2650 Sunset Blvd., Rocklin