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Galleria unwraps ‘little blue box’ for eager shoppers

First store for storied retailer Tiffany in region
By: Megan Wood The Press Tribune
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It was Jackie O’s favorite, Marilyn Monroe sang about it and Audrey Hepburn had breakfast there.
For more than 170 years Tiffany & Co. has been a household name for the things that make a girl sigh. Last week, ladies waited, husbands in tow, with bated breath as the Galleria mall opened it’s Tiffany’s location Friday morning.
“It has been spectacular,” said Paulette Bruce, public relations coordinator for the Roseville Tiffany opening. “We’ve had such a great reception from the community and everyone is so excited.”
Hoards of eager shoppers crossed the black marble threshold and flocked to the brightly lit jewelry cases that held gleaming diamonds, platinum and silver like moths to a flame.
“It’s so nice to finally have a fine jeweler in town,” said Elizabeth Schwieren who brought her 3-year-old daughter Mattison to share in the event. “We came out just for (the opening). We love Tiffany’s.”
Mattison’s Tiffany’s collection started at birth with a rattle and baby cup, and would most likely continue through adulthood with jewelry purchases.
“I think it’s important to give her an appreciation for fine jewelry,” Schwieren said, who was looking to add to her own collection. “You can never start too young.”
Pint sized shoppers aren’t a new development for Roseville Tiffany director Margie Quattrochi who previously managed the Carmel location.
“We get young girls in all the time asking for the ‘Return to Tiffany’ collection,” Quattrochi said. “They’ve saved up birthday money and know what we’re all about and want to be a part of it. It’s really neat.”
Even the elusive Tiffany’s engagement ring wasn’t out of reach for recently engaged couple Richard Martinez and Tiffany Takimoto, both of Sacramento.
“I’ve wanted a Tiffany engagement ring since I was a little girl,” Takimoto said. “And it’s my name so why not?”
Although her engagement ring would not be her first encounter with Tiffany’s, Takimoto said the feeling of being presented with the little blue box is unlike any other.
“You just know that whatever is inside is going to be beautiful and you’re going to love it.”
The little blue box alone gets girl’s hearts a-fluttering but Tiffany’s aim is above and beyond the call of duty to make the experience one that won’t soon be forgotten.
At Quattrochi’s Carmel store, it wasn’t uncommon for a tuxedoed gentleman carrying a blue box perched on a silver tray to surprise the recipient during a dinner out.
In-store proposals, a la rom-com flick Sweet Home Alabama, are sometimes followed up with a photo of the event commemorated in a Tiffany frame.
“We want to make the experience special,” Quattrochi said. “We’ll ask, ‘what can we do to make this something she’ll never forget’ and try to deliver on that.”
Located in the grand court of the outdoor promenade, the new Tiffany location is a little slice of the Big Apple here in Roseville.
The marble archway, zebrawood paneling and polished stainless steel jewelry cases were modeled after the flagship store on 5th Avenue.
“It’s beautiful, breathtaking,” Quattrochi said. “And it really lets what we do best take center stage.”
The Roseville location features complete jewelry collections from exclusive designers like Elsa Peretti, Frank Gehry, Jackie O’s favorite Jean Schlumberger and Paloma Picasso as well as limited supply of specialty items including the new leather goods collection, baby collection and flatware.
“Everything they do is special and beautiful and they’ve never sacrificed quality,” Schwieren said. “You get sight of the Tiffany blue and your heart starts to flutter and you know that someone loves you.”

Fun Facts:

*Return to Tiffany- The Tiffany sterling silver key ring was introduced in 1969 and featured a tag stamped with the message “Please Return to Tiffany & Co. New York”. The message includes a registration number and, in the event that a lost set of keys are found, can be dropped in the nearest mailbox or at a Tiffany’s store and will be returned to the owner. The motif became so popular, Tiffany expanded the design to include bracelets, necklaces and rings. However, the jewelry collection is not registered to the owner and the ‘Return to Tiffany’ message is purely a design element.

 

*Tiffany blue- In the 1800s a popular wedding gift from brides to their wedding party was turquoise jewelry. For this reason, when Tiffany & Co. originated in 1837 they chose the Tiffany blue color to attract brides to their jewelry store. The famous Tiffany Blue color is now patented and is a private custom color by Pantone. Today, Tiffany is famous for their engagement rings and is a popular choice among brides when choosing wedding party gifts.

 

*Tiffany’s Keys- Tiffany’s latest collection of key necklaces is modeled after archived keys found at the 5th Ave. store. The keys dated back to the store’s opening in 1837 and were discovered to open jewelry cases, jewelry boxes and the store’s safe.

Tiffany & Co.
Where: 1151 Galleria Blvd., Roseville
Phone: 872-2129
Web site: Tiffany.com

Megan Wood can be reached at meganw@goldcountrymedia.com