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A-frame signs still allowed in Roseville

City Council extends temporary sign allowance
By: Sena Christian, Staff Reporter
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The city of Roseville continues with efforts to brand itself as “open for business,” most recently in extending the use of A-frame signs by local business.

The Roseville City Council unanimously approved the extension of this temporary sign allowance at the Sept. 4 meeting. Councilman Tim Herman was absent. During public comment, two business advocates spoke in support of this extension.

“A-frame signs do make a difference for businesses. … It definitely has a fiscal impact — positive — for businesses because a lot of businesses, especially those that are offset (from the street), they don’t get the exposure,” said Scott Alvord, president of the Downtown Merchants Association. “I know of business that have closed and their whole thing is, ‘When I got my sign fine and had to take my sign down, the customers stopped coming because they can’t see me back here.’”

Alvord owns A Dash of Panache on Vernon Street, and he said the A-frame signs have been helpful in advertising daily specials to passersby.

The city’s original decision to allow the signs stemmed from feedback gained during the Roseville Chamber of Commerce’s annual “Business Walk” in 2010.

“We’re in full support of it,” said CEO Wendy Gerig, adding the chamber would assist in making sure businesses abide by the rules of the ordinance related to quantity, size, materials and location and message.

Councilwoman Pauline Roccucci said allowing the signs constitutes a “fine balance” in helping businesses, but not allowing clutter in the city.