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Crushed VLVT brings textured experience to Quarry Ponds

By: Tinka Davi, The Press Tribune
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Crushed VLVT
Where: 5520 Douglas Blvd. Suite 140 (Quarry Ponds)
Phone: (916) 774-0440

The sign isn’t up yet, but the welcome mat is out at Crushed VLVT, the new hair salon at Quarry Ponds in Granite Bay.

The spacious salon has 12 rooms plus an outdoor patio in back where patrons can enjoy fresh air or staff can take a break. The rooms facing the front and back of the building have large windows. The color scheme is also light.

Crushed VLVT is a Bumble and Bumble salon, meaning it offers the full-line of products by that manufacturer. There are over 70 products including everything from shampoo and conditioner to lotions and sprays.

The reputation of Crushed VLVT’s owners is expected to be a key element in the salon’s success.

Owners Michael Sylvestre and his wife, Shannon Marlin, also operate two Midtown Sacramento salons, Lush Salon and Spa, which is undergoing a name change to Maverick Style House, and Spanish Fly Hair Garage.

The owners opened Crushed VLVT in June.

They were interested in the Roseville market and the Galleria. However, the mall fire and a subsequent lease of the Galleria space to another salon prevented the two from locating there. Later, when they heard about Quarry Ponds, they made the decision to open Crushed VLVT.

Their other two salons are each 3,600 square feet. Crushed VLVT is 3,200 square feet.

“This is our baby,” Sylvestre said.

The salon is next to Hawk’s Restaurant.

“Hawk’s has been a favorite of ours for many years. I never thought we’d be neighbors,” Sylvestre said.

Between the three salons, Sylvestre and Marlin have 70 employees. At Crushed VLVT, there are 11 stylists and two estheticians, a manager and plenty of space for additional personnel. The salon offers a full range of services including haircuts, extensions, coloring, updos, waxing, facials and weddings.

“I’m getting used to Quarry Ponds,” Sylvestre said. “It’s different than Midtown. Everything is structured, it’s a different pace and I like it out here. We’re looking to be long-term.”

That long-term relationship with the Granite Bay community is exactly what stylist Crystal Marie Caouette also wants.

She moved from San Luis Obispo to Granite Bay on Jan. 19 and immediately knew she wanted to be part of the community.

When she went to work at Crushed VLVT, one of her clients told her about the Granite Bay High School Cheer Foundation and an upcoming auction to raise funds for supplies, uniforms and other essentials.

“That was a way we could give back to the community,” Caouette said, referring to her and fellow Crushed VLVT stylist Kelsey McCain’s efforts to help the team.

Together, the two donated two packages — one for Prom Night and the second for the Winter Ball — that each offered hair styles and make-up for six girls. They also donated individual haircuts and color and facials.

Michele DeMello, mother of one of the cheerleaders and head solicitor for auction donations, was more than pleased.

“They were extremely generous in their donations and helped us earn thousands of dollars at the fundraiser,” DeMello said. “They did go above and beyond. It was amazing and we are extremely grateful.”

Their donations were the second largest received for the “Cheers to Cheer” auction held in October.

Caouette said she enjoys working for Crushed VLVT’s owners. They are diligent and very efficient in running a business, which is effective since they just moved to the Granite Bay area, she said.

She also appreciates the continuing education they provide.

“Throughout my career, I’ve learned and grown from many successful, amazing people,” she said. “I love that the owners lead by example and are 100 percent involved in our education. They’re bringing Bumble and Bumble (from New York) to our salon personally. They’re training us to enhance our growth to be better hairdressers,” she said.

The owners also send teams of stylists to New York to update their education.

Caouette credits that sort of training with being able to keep up with ever-changing trends in the world of beauty.