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City replaces sign ordinance

By: Susan Belknap, The Press-Tribune
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After postponing a decision at their Feb. 6 meeting regarding the type and size of signs allowed for businesses within Roseville city limits, the city council last week unanimously approved the repeal of the current ordinance, replacing it with a new one. At last month's meeting the council requested more information before voting on proposed changes to the city's sign ordinance. The council asked city staff members to review the ordinance as it related to the amount of signage allowed at corporate centers and the display of temporary banner signs and historic district signs. In regards to corporate centers, Roseville Associate Planner Joanna Cucchi told council members that as a result of working with Doug Sutherland, developer for the Stone Point office park and retail center located on Eureka Road, city staff decided to recommend that the signage on any Roseville corporate center be a maximum of 2 percent of the total surface area of the building. Originally the amount of signage was limited up to 500 square feet, no matter the size of the building. In addition, the revisions for corporate centers included an increase in the number of signs allowed on each side of the buildings as well as the size of the letters in each sign. We feel these are good revisions for our corporate centers, Cucchi said. Besides signage of corporate centers, businesses displaying temporary banner signs were of a concern at the February meeting. While Cucchi said the city's Design Committee had originally proposed the option of prohibiting temporary banner signs, Cucchi told council members at last week's meeting that city staff had come up with four options for the council to consider including restricting the duration a temporary banner could be displayed, controlling the location of a temporary banner, reducing the allowable sign area or maintaining the status quo on banner signs, which does not place any time limitations on their display. Staff recommends keeping the status quo, which is one banner sign per establishment, Cucchi said. The signs would be determined by the business frontage and there would be no duration limits. Cucchi also said that staff recommends the issue be returned to the council in one year after more coordination with the Roseville Chamber of Commerce. We feel banner signs do warrant further discussion of the matter, she said. As for signs placed in Roseville's historic district, Cucchi said those signs are currently being examined as part of Roseville's Downtown Specific Plan process. Staff recommendation is for the council to discuss those signs at the time the specific plan is brought to the council. Council members appeared pleased with the recommendations staff proposed. In regards to the corporate signs, Mayor Pro Tem Gina Garbolino said she actually visited the Eureka Road site and told council members, Even though we had seen it on paper, it made it a lot clearer to see it myself. I now have a better understanding of what it's all going to look like. Councilman John Allard thanked city staff for their time and effort they took to revisit the corporate center issue. He also expressed agreement with keeping the temporary banner signs at status quo but cautioned, We have a problem with temporary banner signs. I would like to see the temporary banner issue come back to the council. But I understand this is not the time to get rid of them.