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City Council approves name for new town square in downtown

Parks director: More than 6,000 attended grand opening
By: Sena Christian, Staff Reporter
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Action Taken

Here’s a look at some other items approved during the Aug.4 council meeting.

Sign ordinance: Due to support of A-frame signs from local businesses, the council has once again agreed to extend a temporary allowance of the signs for an additional two years. The council first approved a temporary extension to the sign ordinance in September 2011.

Water tank trailer: The city will purchase two 1,000-gallon water tank trailers from Big W Sales for $11,648. The city’s open space land consists of nearly 4,000 acres, and Roseville began using goat grazing in 2007 as a form of vegetation management for fire prevention. The trailers will supply drinking water to the goats, thus allowing for the expansion of the grazing operation.

Outreach and communication services: Due to the tragic death of Utility Exploration Center Supervisor Bob Garrison in July, Roseville Electric and Environmental Utilities appointed Marketing and Communications Analyst Matthew Davis as interim supervisor. That leaves the utility without support for newsletters and outreach projects until a permanent supervisor is found, which will take four to six months. Roseville Electric has contracted with Augustine Ideas to assist for six months at a cost not-to-exceed $50,000.

NC-55B parksite project: This three-acre park is on Pleasant Grove Boulevard and Marketplace Drive in the North Central Roseville Specific Plan Area. The project includes installation of multi-use turf, play area, shaded picnic area, walkways, lighting, landscaping, irrigation and implementation of the Stormwater Pollution Prevention Plan. The construction cost is an estimated $576,605, and bids are scheduled to be opened Sept. 23.

~ Sena Christian

The new outdoor public space in downtown Roseville previously known simply as the town square now has an official name: Vernon Street Town Square.

The Roseville City Council unanimously approved the name at the Sept. 4 meeting. Councilman Tim Herman was absent.

The name also expresses the opinions of the Downtown Roseville Merchants Association and local developer Steve Pease, who asked the council to use Vernon Street in the name, “so people can find it."

“I do like the idea of having Vernon Street in the name,” said Councilwoman Bonnie Gore. “I think that it very much designates the place. The city has spent a lot of money over the past several years building up downtown Vernon Street and making sure it’s a place people want to come, and I think using the name Vernon Street definitely designates a place that people can find, and I think that’s really important as we want to draw people to our downtown.”

On Aug. 24, more than 6,000 people total visited the town square for its grand opening ribbon cutting and later for an evening concert, according to Roseville Parks, Recreation and Libraries Director Dominick Casey.

As part of the naming process, the city conducted a public survey in which 949 responses were received during the three-week period. In addition to seven presented names, the public suggestion an additional 134 options. The two names with the most votes were Town Square at 36.9 percent and Vernon Street Plaza at 24 percent.

“I think it’s really a special and unique place, and that name is going to help us create that sense of place,” Casey said, prior to the council’s vote. “But it also give us the ability to market it and lets folks not only within Roseville, but within Placer (County know) what we’re doing and the events we’re having.”