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City completes Riverside Avenue streetscape project

The revitalization project included beautification and infrastructure improvements
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Back in the mid-1800s, the city of Roseville used to be called Junction. This was a testament to the community’s founding industry: the railroad. A streetscape project recently completed by the Roseville Redevelopment Agency pays tribute to this past. The Riverside Streetscape Infrastructure Improvement Project includes structures and signs designed to reflect trains and railways, and give peeks into the city’s vibrant history. “It celebrates our railroad roots,” said Mayor Gina Garbolino, on Wednesday. In March, the city’s redevelopment agency completed a 15-month project that began in October of 2008 to renovate a stretch of Riverside Avenue. The area encompasses six blocks along Riverside Avenue and includes adjacent alleyways that extend from Darling Way to Douglas Boulevard. The city spent $9.5 million — about $2 million less than the original estimate for the project — on infrastructure and streetscape improvements. Paul Richardson, director of the Roseville Redevelopment Agency, said improvements to the sewer, water and electrical systems in the corridor accompanied beautification efforts. The project included shorter crosswalks, which makes the area more pedestrian friendly. Traffic-calming measures were implemented, as well as angled parking spaces to increase the parking supply. The city also planted shade trees. The Riverside Streetscape project is part of a long-term strategy to revitalize downtown Roseville that began in 1989 when the city adopted redevelopment plans that targeted the renovation of four commercial corridors in 30 years. The Central Roseville Revitalization Plan established the goal of three streetscape projects. The Vernon Street streetscape was completed in 2002, the Historic Old Town project in February 2008 and, most recently, the Riverside Avenue project. ~ Sena Christian