Campaign launched to save Downtown Tuesday Nights

City and merchants close to raising money needed to keep popular event afloat
By: Sena Christian, The Press Tribune
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The Roseville City Council and local merchants launched a campaign last week to save Downtown Tuesday Nights. Roseville may loose the popular event this year, unless the city and business owners figure out a way to raise $15,000 needed to keep the event afloat. The event typically runs for 13 weeks from May through July. The campaign may already be a success. Last Wednesday, the city council discussed whether the city can afford to give $15,000 in-kind services for street closures, traffic engineering and refuse costs to Johny 5 Productions, the company that puts on the annual event. The council voted unanimously to provide no more than $10,000 in funding for the event, contingent on an effort by downtown merchants to raise the additional funds in the form of sponsorships and donations. “We found the rest (of the money),” said John Javidan, vice president of the Downtown Roseville Merchants Association, on Monday. “A bunch of downtown merchants got together and raised the $5,000.” Javidan also runs Johny 5 Productions. The city currently faces an $11 million budget shortfall. During the last fiscal year, the city spent $113 million and generated $102 million in revenue. “I’m conflicted with what we can do as a city right now,” said Mayor Gina Garbolino, during last week’s council meeting. City Attorney Brita Bayless will determine if the city can draw from its redevelopment funds to help meet the request for in-kind services. The council’s decision followed a long discussion during last week’s meeting about the social and economic value of Downtown Tuesday Nights. During the weekly event, thousands of Roseville residents — and people outside the area — enjoy classic cars, food, a farmer’s market, vendors, entertainment, and a beer and wine garden. Scott Alvord, president of the local merchants association, said the event generates substantial revenue for his Vernon Street business. He owns A Dash of Panache. He said the event has also been successful in drawing new merchants to downtown. “I know our merchants really appreciate this event,” Alvord said. Sena Christian can be reached at ---------- For more information on sponsorship opportunities for Downtown Tuesday Nights, contact the Downtown Roseville Merchants Association at (877) 848-1273 or visit