Brrrr, it's cold in here
Hours: 10:30 a.m. to 8 p.m. Monday, Wednesday, Friday; 8:30 a.m. to 8 p.m. Tuesday and Thursday, 10 a.m. to 6 p.m. Saturday, 10 a.m. to 5 p.m. Sunday. No appointment needed.
Location: 8200 Sierra College Blvd., Suite C, Roseville
Cost: $35 whole-body chamber treatment, $10 localized per body part
Info: (916) 788-2796 or visit www.uscryotherapy.com
For Oakland Raider Miles Burris, cold air therapy sessions at US Cryotherapy have been a crucial tool in his recovery process from the pains and strains brought on by being a linebacker in the NFL.
“Pretty much anything physical you do is only going to be as good as your ability to recover,” said Burris, who launched his football career at Granite Bay High School.
In the past, athletes such as Burris turned to ice baths and ice packs as a means of cooling the body. The process took time, usually 20 minutes. But in just a few minutes using a cold air treatment, US Cryotherapy clients report similar or better results as other cold therapies, while staying dry.
“Whenever I’m home, I literally use it every day and sometimes I’ll go in twice a day,” Burris said. “It’s just something that you definitely feel the next day when you wake up. You feel better than you know you would have (felt) if you hadn’t gone, based on the activities that you put your body through.”
Just two years since the company opened its doors on Sierra College Boulevard in Roseville as the first whole-body cryotherapy center in the nation, its walk-in chambers and localized devices can be found in athletic training rooms across the country. US Cryotherapy clients now include major league football, basketball and baseball teams and Division One athletic programs in 17 states and Washington D.C. — and counting.
“It continues to expand weekly,” said Chief Operating Officer Kevin Kramer, who handles direct sales for US Cryotherapy. “We feel very positive that we’re at a point where it’s going to expand across the country very rapidly.”
Players on the Sacramento Kings and Sacramento River Cats have made regular trips to the local center since it opened. But the company has ramped up its national sales in the past year, with an impressive client list including the Los Angeles Lakers, Chicago Bulls, San Francisco Giants, Washington Nationals, Baltimore Ravens, Chicago Bears, Washington Redskins and athletic programs at University of Notre Dame, University of Alabama, Duke University and University of California, Davis.
Beyond expansion into training rooms, the company is planning brick-and-mortar centers through future franchises, as well as corporate offices.
Long used in Europe, cold air therapy is recognized as an alternative therapy for athletes and to promote general wellness. The treatment is gaining traction in the United States, with an endorsement by television host Doctor Oz last year.
“Compared to other recovery modalities (cold air therapy) can be the most convenient and most effective,” said US Cryotherapy Operations Manager Todd Kramer.
The reported benefits of the treatment, including reduced inflammation and pain, stem from lowering the skin’s temperature. Blood flows to the body’s core during treatments and becomes oxygen rich as the body tries to maintain its temperature. Circulation of this blood to the rest of the body reportedly aids in healing and rejuvenation.
Those not in the professional sporting arena can benefit from cryotherapy, too. Kevin Kramer said inflammation-related chronic pain conditions, such as back, neck and knee pain and arthritis may improve with cold air therapy. The treatment may be used post-surgery, and improved blood circulation also benefits skin conditions.
Clients should remember that while cryotherapy can result in health improvement, it is not a medical treatment.
“We’re really offering an enhancement to recovery or wellness,” Kevin Kramer said.
As for Burris, cryotherapy has become a critical part of his recovery regiment. Burris, who graduated from Granite Bay High School in 2007, went on to play football at San Diego State University before the Raiders drafted him in the fourth round last year. He attributes his success in the NFL to the training he received under retired Coach Ernie Cooper in high school.
“It was the biggest influence on my football career, coming up through Granite Bay High School,” said Burris, who started in the program as a Junior Grizzly. “I felt that mindset to just want to better yourself as a player, and better ourselves as a team every single day.”