Monday Sep 27 2010
Breast cancer ribbons sold at auction
Money raised through public-arts campaign will go to Cure Breast Cancer organization
Artist Kate Graves designed her ribbon, which she calls “Reaching New Heights,” to “create positive thoughts and inspire hope.” It’s a sentiment not always easy to achieve for people with breast cancer, or their families. Graves’ 6-foot-tall ribbon was one of 16 ribbons to grace the streets of Roseville for three months as part of a public-arts campaign intended to drum up awareness about breast cancer. Breast cancer is the second leading cause of cancer-related death for women in the United States, after lung cancer, and the most common cause of death in women between the ages of 45 and 55 years old. The charitable organization behind the campaign, South Placer Art in Public Places, hosted an art auction and celebration outside Westfield Galleria Saturday to wrap up the project, which launched June 15. About 200 people attended the event. Nine ribbons had been purchased prior to the event, said Janis Pollo, who helped organize the auction. By the end of Saturday’s auction, all 16 ribbons had been sold. Pollo is still tallying the amount of money generated through the sale of the ribbons, but said the total will be at least $60,000. The funds will go to Cure Breast Cancer, an organization founded by Dr. Ernie Bodai to promote breast health awareness and education. Dr. Bodai, a Kaiser Permanente breast cancer surgeon, and local real-estate developer Stephen Pease, of the KMS Group of Companies, started the South Placer Art in Public Places campaign earlier this year. Dr. Bodai was instrumental in the creation of the breast cancer postage stamp in the United States. He missed Saturday’s event because he’s currently in Europe helping create a similar postage stamp there. For the public-arts campaign, businesses and individuals sponsored local artists to create designs on fiberglass ribbons, which were installed at high-profile sites in Roseville, Granite Bay and Lincoln, including Kaiser Roseville Medical Center, Roseville Auto Mall, Thunder Valley Casino, First American Title and two at Westfield Galleria. ~ Sena Christian ---------- For more information about South Placer Art in Public Places visit, www.southplacerartinpublicplaces.com. For more information about Cure Breast Cancer, visit www.curebreastcancer.org.