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Biz Buzz: Word of mouth becomes a tidal wave for Baagan

Telefunken has new CEO, Roseville businesses have fundraisers coming
By: Scott Thomas Anderson, Editor
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For more than a year, the vegan restaurant Baagan was considered to be one of Roseville’s best-kept culinary secrets. However, its emphasis on pulling an intense array of tastes out of fresh, all-natural food has now made it a busy lunch stop.

Baagan was founded by Rajbir Randhawa and Angelique Miller. The two women had a vision of creating a special space that would serve as an ultra-healthy dining spot, a body-conscious food shop and learning center of sorts. In engineering their menu, Randhawa and Miller looked to create tasty, mainly organic dishes that were dairy-free, lactose-free and casein-free, as well as absent of refined sugar and artificial flavors. By the time the women had finalized the food selection, they’d come up with offers they loved that were also largely gluten-free, nut-free and “allergy-friendly.”

They opened the restaurant with their fingers crossed.

“We didn’t do any marketing in the beginning – it was all customers coming in through word of mouth,” Miller said. “I think it ended up being a nice, natural progression — it gave us time to really grow into our business concept.”

Even today, Randhawa and Miller have new customers strolling into Baagan who are convinced they must have just opened days ago. That doesn’t bother Miller at all, since most of the patrons who cruise through once seem to come back again and again.

Some of Bagaan’s hottest menu items at the moment are grilled panini sandwiches, grilled quesadillas, Kale salads and “peanut” butter cup smoothies. It’s also built a fan following for its Indian soups, which are highly influenced by Randhawa’s generational family recipes.

“It’s about finding a way to get the most delicious taste combinations out of our dishes,” Miller said. “That keeps people feeling good, and it keeps eating out an enjoyable experience.”

Baagan is at 910 Pleasant Grove Blvd., Suite 160 in Roseville.

TSI Semiconductors, formerly Telefunken, announced this week that Sagar Pushpala has been named its new CEO. Representatives from TSI said Pushpala brings more than 25 years of experience managing technology development and supply-chain operations. Pushpala will head a new effort for TSI to expand its research and development. TSI is a major employer in Roseville.

An upcoming children and maternity consignment event in Roseville may see a big turnout thanks to NBC’s “Today Show.” Just Between Friends is a nationally expanding franchise of events that boasts “turning clutter into cash” and offering innovative ways to make money. “Today Show” correspondent Janet Shamlian recently spent the day at a Just Between Friends event in Dallas, interviewing moms about how major consignment get-togethers create a sense of community while helping families save money. The next Just Between Friends event will be April 19-21 at the Placer Fairgrounds in Roseville. Organizers say more than 300 consignors have signed up, preparing to bring clothing, toys, DVDS, electronics, strollers, safety items and more. The event runs from 9 a.m. to 3 p.m. The Placer Fairgrounds is at 800 All American City Blvd.

Massage Heights therapeutic health spa in Roseville is doing its part to make sure local students get a good look at what college can offer. On April 27, Massage Heights will hold its “College for a Day” event, which allows customers who show up throughout the day to have proceeds from what they spend with Massage Heights go to sending Sierra Gardens Elementary School on a college field trip. Representatives from Massage Heights said students will tour a college campus, learn about how colleges work and get collegiate merchandise to promote their educational spirit. Massage Heights is at 761 Pleasant Grove Blvd. For more information, call (530) 919-1749.

Roseville’s Willo Salon and Spa, in the Fountains, is participating in a global 24-hour cut-a-thon this Earth Day. Stylists will volunteer their time to offer haircuts and blow dryies in return for a donation to Earth Month. Willo Salon and Spa will host this drive in concert with salons around the world. Organizers said the aim is to collectively set a Guinness World Record for the most money raised for a charity by haircuts in a 24-hour period. Those who attend the Roseville drive will see their money donated directly to The League to Save Lake Tahoe. For more information, call Heather Atherton at (916) 316-4568. 

The Roseville Area Chamber of Commerce invites the public to submit nominations for the Roseville 2013 Business Awards. Categories include Young Professional of the Year, Entrepreneur Award and Business Person of the Year. Nominations can be submitted online by going to: RelmagineU2013.com. Nominations are due by May 3. The awards presentation will be made at Roseville 2013. The Roseville 2013 Business Awards are presented by GALLINA LLP.