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Biz Buzz: Kids’ eyes open wide at new Stieber’s Sweet Shoppe

By: Scott Thomas Anderson, Editor
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When the lock to Stieber’s Sweet Shoppe finally opened on Oct. 13, children and adults venturing inside saw clips from “Charlie and the Chocolate Factory” — the exact moment in the film when Willy Wonka reveals his candy land — and the expression on many little faces inside the store indicated they were having a similar experience.

Stieber’s Sweet Shoppe is the newest addition to The Fountains. It’s owned by Larry and Susan Stieber and their children, Jeff and Mindy Stieber, Caryn and Doug Brustman and Julie and Scott Marlin. Susan is already an established business owner with her European Wax Centers in Roseville and Granite Bay. Susan Stieber views the shop’s emphasis on local and independent business as a major plus.

“We’re creating a mix of an old-fashioned and contemporary candy boutique,” Susan Stieber said. “And part of the way we’re doing that is by having a number locally-owned businesses work with us.”

Among the Roseville-based items being sold at Stieber’s Sweet Shoppe are toffee, special candy-creations and decorative scrubs and soaps. Other items highlighted on its shelves include nostalgic candy such as Mary Janes, Bit-O-Honeys and Black Crow caramels.

“We have all the vintage candies we grew up with,” Jeff Stieber said. “And we balance that out with all the popular bin candies and chocolates from different parts of the world. A place like this did not exist in Placer County.”

Opening day at Stieber’s Sweet Shoppe also proved the store was in full swing for Halloween, carrying witch hat cookies, Frankenstein lollipops, skeleton pretzel figures and big bags of candy corn. Susan Stieber, a former clinical social worker, also noted that 10 percent of all proceeds from Stieber’s Sweet Shoppe will be split between 20 different local charity organizations.

“That’s the type of thing you have the freedom to do when you’re an independent business owners,” she said.