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ELECTION 2012

Alvord promises to focus on job creation

Downtown Merchants Association president seeks seat on Roseville City Council
By: Sena Christian, Staff Reporter
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EDITOR'S NOTE: This is the third in a series of Press Tribune profiles of the seven candidates for Roseville City Council. All profiles will be available online at www.rosevillept.com.

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Scott Alvord doesn't have much time for hobbies such as jumping on his backyard trampoline - he's a former gymnast - unless helping others is considered a leisurely pastime.

He considers that practice one of his favorite things to do, whether he's assisting others in developing their small business through his consulting work or as president of the Downtown Merchants Association or helping others through his church.

Alvord, 48, hopes to extend his passion for helping others by serving on the Roseville City Council. He's running against six other candidates vying for three opens seats. The election takes place Nov. 6.

Alvord is running on a platform of job creation, public safety and higher education.

"I'm running to get Roseville back to work," he said. "I truly believe I have the background (to) help build the economy and bring more jobs to the city. ... I've actually been doing this for years. I understand the challenges that face our local economy firsthand."

He grew up as an "Air Force brat" and earned a degree in computer science from Pacific Union College and later got his master's in business administration from California State University, Sacramento.

Alvord and his wife have lived in Roseville for 25 years, raising their family here, which includes seven kids - four of them adopted.

Alvord runs Advanced Development Concepts, a business consulting company, and is CEO of Fellowship Networking, Inc., which is designed for Christian business owners to gather and share information. He also owns A Dash of Panache on Vernon Street.

He has dealt with payroll, budgets, advertising, permitting processes and more, giving him knowledge to serve on the council, he said.

"I have business experience because I have built businesses from the ground up," he said.

Alvord has served as president of the Downtown Merchants Association for the past six years and was appointed to the Roseville Revitalization Committee until it disbanded a few months ago. He's also a graduate of the Roseville Citizen's Police Awareness Academy.

If elected, Alvord will prioritize job creation. In addition to negative financial impacts, unemployment creates stress in the community and inhibits people from donating to nonprofit organizations that provide critical services such as the Gathering Inn, he said.

He will also focus on public safety, which is the bedrock of a high quality of life, he said. Plus, businesses are attracted to safe places. Alvord appreciates the police department's community policing approach, implemented by Chief Daniel Hahn after his hire in 2011.

Alvord said the city falls short when it comes to being business friendly. He cites a "ridiculous sign ordinance" that fails to take into account the wants and needs of businesses, and council policy that awards bids to the lowest bidder, instead of Roseville-based bidders.

Alvord is a proponent of redevelopment, noting how façade grants have improved downtown and removed blight. He said the new Town Square will become a destination and Sammy's Rockin' Island Bar and Grill will encourage more tenants to lease vacant storefronts on Vernon Street.

"That's exactly what redevelopment money does for a community," Alvord said.

Alvord supports efforts to bring a four-year higher education institution to town as a way to develop an educated workforce and attract new businesses.

Alvord has been endorsed by, among others, the Roseville Firefighters Association, former Mayor Gina Garbolino, Downtown Merchants Association, Sacramento Central Labor Council and Roseville Police Officers Association.

"Continuing to keep Roseville a safe community by having public safety as a top priority is a must and I believe Scott Alvord understands this," said police association President Jerry Wernli. "Scott is both a business and home owner in Roseville so he understands the importance of having a safe environment for both family and business."

Sena Christian can be reached at senac@goldcountrymedia.com. Follow her on Twitter at SenaC_RsvPT.

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For more information on Scott Alvord's campaign, visit www.friendsofscottalvord.org.