Roseville’s Wild Bill gives back to the community

Tattoos, cars and a big heart
By: Aurora Sain, Reporter
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Sitting on the corner of Lincoln Street and Vernon Street is the most iconic Roseville tattoo shop.

Wild Bill’s has been on the same corner for more than 40 years, way back when tattoos were considered more taboo.

“I’ve seen Roseville grow immensely,” said owner Wild Bill Hill. “Roseville is the safest town. I have always loved it.”

Wild Bill has a long history of tattooing people, but these days, he works more on the business side.

The tattoo shop, with 10 employees, is open 10 a.m. to 10 p.m. daily.

“They make me look good, being surrounded by a lot of talent,” Wild Bill said.

When not tattooing or at the shop, he is in the garage with his extensive car collection, a passion he shares with long-time love Roxanne Morales.

In addition to cars and tattoos, one major part of Morales’ and Wild Bill’s lives is the annual tattoo-a-thon.

For the last 18 years Wild Bill has had a day of tattoos where the proceeds benefit the UC Davis Children’s Hospital.

The last Saturday of February, artists from all over join together and take shifts tattooing. All the wages and tips are donated to the cause.

This year,  24 tattoo artists helped raise $14,500.

To date, Wild Bill and his tattooing friends have contributed $233,000 to the hospital.

This year, they did 100 tattoos. Because of all the work the shop has done, the shop received a shout out on the UC Davis Children’s Hospital Pediatric Intensive Care Unit Elevator.

Over the years, family members who have had children at the hospital come to the tattoo-a-thon and bring their kids or get tributes to them.

“We hear a lot of tug-at-your-heartstring stories,” Wild Bill said.

The day has become a big hit with appointments starting weeks in advance of the event and Wild Bill plans to continue it in the future.

“I get all the credit for it but it’s my crew that works so hard to make it happen,” he said. “I couldn’t do it without them.”

Will Bill Tattoo is at 115 Lincoln St. in Roseville. Call 916-783-9090 for more information.